Learning to Carry the Cat by the Tail
What we know about business response to disasters and how that relates to the COVID-19 crisis
Jennifer Oetzel & Chang Hoon Oh

Is it possible for businesses to manage such a seemingly “unmanageable” problem as COVID-19? We have been researching multinational enterprises’ responses to natural disasters and political risks for two decades now and the answer is a qualified yes. A key finding of our research is that local knowledge (e.g, community or regional knowledge about available resources…