Our world is facing challenging tensions in all aspects of society: economic, political, technological, social, and environmental. All 195 member-states of the United Nations have pledged to end poverty, protect the planet, and ensure prosperity within the next 15 years.1 The National Academy of Engineering encourages the profession to meet 14 grand challenges in the areas of education, artificial intelligence, healthcare, clean water, energy, urban infrastructure, or cyberspace security.2 Leaders in government, business, and civil societies have identified a myriad of similar challenges. Business and management research can do much to contribute to meeting these challenges by discovering processes and systems to improve collective work at the organizational and national levels, in areas such as responsible use of financial resources, accounting methods for assessing societal impacts, innovative products and services for the bottom of the pyramid, sustainable marketing and supply chain, logistics to reach currently inaccessible regions, attention to both wealth creation and wealth distribution, to name a few. To realize Vision 2030 will require concurrent and coordinated actions across all relevant stakeholder groups with the common goal of valuing rigorous scholarship that addresses important challenges and produces actionable knowledge. We call for action by each of the stakeholder groups to support the seven principles and to serve as pioneers in responsible research. Science in business and management can live up to its obligation and realize its potential through engaging in responsible research that we humbly propose.
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