AMA-EBSCO Annual Award for Responsible Research in Marketing Inaugural Winners



The inaugural recipients of the AMA-EBSCO Annual Award for Responsible Research in Marketing were announced at the American Marketing Association’s Winter Academic Conference in San Diego, CA. In total 14 research groups were recognized for outstanding contributions to the discipline and field of marketing.


They presented their research at the AMA Summer Academic Conference on August 18, 2020. The video presentations are available here.


The award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. A diverse team of scholars with input from dozens of subject matter expert reviewers, selected the winners out of a pool of over 70 nominations. Nominated works needed to be published within a specific window of time and exemplify the Seven Principles of Responsible Research which supports the general notion of “better marketing for a better world.”


Funded via support from the AMA and EBSCO, the award is cosponsored by the Sheth Foundation and presented in cooperation with the Community for Responsible Research in Business and Management(RRBM). Distinguished winners receive a grant of $3,200 and winners receive a grant of $1,200.


Distinguished Winners:

  1. Sterling A. Bone, Glenn L Christensen, and Jerome D Williams, “Rejected, Shackled, and Alone: The Experience of Systemic Restricted Consumer Choice among Minority Entrepreneur Consumers” | Journal of Consumer Research
  2. Jesse R. Catlin, Cornelia (Connie) Pechmann, and Eric P. Brass, “Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs” | Journal of Public Policy & Marketing


  1. Steve Baron, Anthony Patterson, Roger Maull, and Gary Warnaby, “Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction” | Journal of Service Research
  2. Sonya A. Grier and Vanessa G. Perry, “Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods” | Journal of Public Policy & Marketing
  3. Sachin Gupta, Omkar D. Palsule-Desai, C. Gnanasekaran, and Thulasiraj Ravilla, “Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India” | Journal of Marketing Research
  4. Gordon T. Kraft-Todd, Bryan Bollinger, Kenneth Gillingham, Stefan Lamp & David G. Rand, “Credibility-Enhancing Displays Promote the Provision of Non-normative Public Goods” | Nature
  5. Cait Lamberton, “A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments” | Journal of Public Policy & Marketing
  6. Mary Steffel, Elanor F. Williams, and Ruth Pogacar, “Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation” | Journal of Marketing Research
  7. Karen Page Winterich, Rebecca Walker Reczek, and Julie R. Irwin, “Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition” | Journal of Marketing


  1. Kelly L Haws, Rebecca Walker Reczek, and Kevin L Sample, “Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition” | Journal of Consumer Research
  2. Ronald P. Hill and Kelly Martin, “Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective”  | Journal of Public Policy & Marketing
  3. Elke Huyghe, Julie Verstraeten, Maggie Geuens, and Anneleen Van Kerckhove, “Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases” | Journal of Marketing Research
  4. Kelly Martin and Ronald P. Hill “Saving and Well-Being at the Base of the Pyramid: Implications for Transformative Financial Services Delivery”  | Journal of Service Research
  5. Kristen L. Walker, “Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection”  | Journal of Public Policy & Marketing


About the American Marketing Association (AMA) 
As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.


About the Sheth Foundation 
Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.


About Responsible Research in Business and Management (RRBM) Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.