I would suggest a number of actions:
- Promote RRBM directly through the Sage journal that I edit (Journal for Entrepreneurship and Innovation in Emerging Economies – JEIEE, available at eie.sagepub.com);
- Advocacy through doctoral workshops, keynote speeches at research conferences;
- Demonstration of alternative value of RRBM with multiple user and stakeholder groups;
- Creation of a Citizens Research Group with community groups and institutions.
