RRBM Honor Roll
The RRBM Honor Roll publications have been selected as examples of research that is both rigorous and relevant. The listing below offers credible insights for society.
These publications have been selected for the RRBM Honor Roll by the Selection Board with the exception of 2019 articles selected by a pre-test review panel.
|Nature of the publication||Journal article|
|Title of the publication||What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers|
|Journal name/Book publisher||Journal of Public Policy & Marketing,|
In this article for the 40th Anniversary of the Journal of Public Policy & Marketing, the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors then offer examples of JPPM research informing policy and related communities interested in critical societal issues for public health and consumer well-being across stages of the policy-making process: problem identification, agenda setting, policy formulation, budgeting, implementation, and evaluation. The authors also discuss important sources of public policy (e.g., federal, state, and international agencies; self-regulation; the courts; nonprofits; society; industry standards; company policies; personal ethics) and their role in the marketing and public policy process. The authors then offer JPPM application examples (consumer protection; antitrust/competition; vulnerability; diversity, equity, and inclusion; nutrition labeling; addiction, cannabis, and antidrug research; tobacco warning labeling and education; and privacy and technology) and share ideas for developing research that contributes to the marketing and public policy discipline and in making a positive difference in society and people’s lives.
|Author #1||J Craig Andrews|
|Affiliation Author #1||Marquette University|
|Author #2||Scot Burton|
|Affiliation Author #2||University of Arkansas|
|Author #3||Gregory Gundlach|
|Affiliation Author #3||University of North Florida|
|Author #4||Ronald Hill|
|Affiliation Author #4||American University|
|Author #5||Jeremy Kees|
|Affiliation Author #5||Villanova University|
|Author #6||Richard Netemeyer|
|Affiliation Author #6||University of Virginia|
|Author #7||Kristen Walker|
|Affiliation Author #7||California State University – Northridge|