RRBM Honor Roll

The RRBM Honor Roll publications have been selected as examples of research that is both rigorous and relevant. The listing below offers credible insights for society.

These publications have been selected for the RRBM Honor Roll by the Selection Board with the exception of 2019 articles selected by a pre-test review panel.


Nature of the publicationJournal article
Title of the publicationWhat Exactly Is Marketing and Public Policy? Insights for JPPM Researchers
Journal name/Book publisherJournal of Public Policy & Marketing,

In this article for the 40th Anniversary of the Journal of Public Policy & Marketing, the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors then offer examples of JPPM research informing policy and related communities interested in critical societal issues for public health and consumer well-being across stages of the policy-making process: problem identification, agenda setting, policy formulation, budgeting, implementation, and evaluation. The authors also discuss important sources of public policy (e.g., federal, state, and international agencies; self-regulation; the courts; nonprofits; society; industry standards; company policies; personal ethics) and their role in the marketing and public policy process. The authors then offer JPPM application examples (consumer protection; antitrust/competition; vulnerability; diversity, equity, and inclusion; nutrition labeling; addiction, cannabis, and antidrug research; tobacco warning labeling and education; and privacy and technology) and share ideas for developing research that contributes to the marketing and public policy discipline and in making a positive difference in society and people’s lives.

Author #1J Craig Andrews
Affiliation Author #1Marquette University
Author #2Scot Burton
Affiliation Author #2University of Arkansas
Author #3Gregory Gundlach
Affiliation Author #3University of North Florida
Author #4Ronald Hill
Affiliation Author #4American University
Author #5Jeremy Kees
Affiliation Author #5Villanova University
Author #6Richard Netemeyer
Affiliation Author #6University of Virginia
Author #7Kristen Walker
Affiliation Author #7California State University – Northridge