RRBM Honor Roll

The RRBM Honor Roll publications have been selected as examples of research that is both rigorous and relevant. The listing below offers credible insights for society.

These publications have been selected for the RRBM Honor Roll by the Selection Board with the exception of 2019 articles selected by a pre-test review panel.

 

Nature of the publicationJournal article
Title of the publicationRise up: Understanding Youth Social Entrepreneurs and Their Ecosystems,
Journal name/Book publisherJournal of Public Policy & Marketing
DOIdoi.org
Abstract

This research focuses on youth social entrepreneurs who are leading ventures that address pressing societal problems including climate change, gun reform, and social justice. It answers Journal of Public Policy & Marketing’s call for more research in marketing on social entrepreneurship. Consistent with the mission of Transformative Consumer Research to enhance individual and societal well-being, this research explores how the dynamic ecosystem of youth social entrepreneurs empowers them to rise up to transform people, communities, and the future for the better. The authors partnered with 20 established youth social entrepreneurs who have founded social impact initiatives as well as two organizations that support youth social entrepreneurs, Ashoka and Future Coalition, to develop a framework for understanding the ecosystem that encourages youth social entrepreneurs to enhance people’s well-being and make the world a better place. This framework integrates the experiences of these youth social entrepreneur partners and extant literature in marketing and related disciplines to provide guidance that can help researchers, policy makers, educators, and parents design an environment to support the success of youth social entrepreneurs.

Author #1Melissa G Bublitz
Affiliation Author #1College of Business, University of Wisconsin Oshkosh
Author #2Lan Nguyen Chaplin
Affiliation Author #2Medill, Northwestern University
Author #3Laura A Peracchio
Affiliation Author #3Lubar College of Business, University of Wisconsin-Milwaukee
Author #4Ashley Deutsch Cermin
Affiliation Author #4College of Business Administration, Marquette University
Author #5Mentor Dida
Affiliation Author #5Ashoka
Author #6Jennifer Edson Escalas
Affiliation Author #6Owen School of Management, Vanderbilt University
Author #7Meike Eilert
Affiliation Author #7University of Nebraska-Lincoln
Author #8Alexei Gloukhovtsev
Affiliation Author #8School of Business, Aalto University
Author #9Elizabeth G Miller
Affiliation Author #9Isenberg School of Management, University of Massachusetts Amherst