RRBM Honor Roll

There are two criteria for “RRBM Honor Roll”: (1) Service to Society and (2) Impact on Stakeholders. Our articles satisfy both of these criteria. Our paper examines the factors that motivated the stakeholder transformation process of an indigenous community, from its position as a non-stakeholder, one lacking in power and legitimacy, to the status of being a primary stakeholder of the firm. The essence of the study is to provide a possible foundation for how indigenous communities in particular, and base of the pyramid communities in general, can coalesce themselves to make their social needs salient to multinational corporations (MNCs). The study is relevant to a broad spectrum of stakeholders, local stakeholders (the Maasai, an indigenous community from East Africa); global stakeholders (MNCs and nongovernment organizations (NGOs)) and governmental agencies. Given the paucity of research on CSR initiatives among indigenous communities who are engaged in mutually beneficial collaboration with MNCs, we believe this article adds a valuable voice in the endeavor of creating inclusive, relevant research that address profound challenges in business and society.