2022 AMA-EBSCO Annual Award for Responsible Research in Marketing Winners


The award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. Nominated works needed to be published within a specific window of time and exemplify the Seven Principles of Responsible Research which supports the general notion of “better marketing for a better world.”

Funded via support from the AMA and EBSCO, the award is cosponsored by the Sheth Foundation and presented in cooperation with the Community for Responsible Research in Business and Management (RRBM). The winners include:

Distinguished Winner





About the American Marketing Association (AMA)

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.

About the Sheth Foundation

Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.

About Responsible Research in Business and Management (RRBM)

Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.


Initial publication by Matt Weingarden