Field Publication
Marketing

Kamleitner B., Thürridl C., Martin B.A.S. (2019). A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing, 83: 76 - 92.

See more
Marketing

de Jong M.G., Pieters R. (2019). Assessing Sensitive Consumer Behavior Using the Item Count Response Technique. Journal of Marketing Research, 56: 345 - 360.

See more
Marketing

Melumad S., Inman J.J., Pham M.T. (2019). Selectively emotional: How smartphone use changes user-generated content. Journal of Marketing Research, 56: 259 - 275.

See more
Marketing

Mende M., Scott M.L., van Doorn J., Grewal D., Shanks I. (2019). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses. Journal of Marketing Research, 56: 535 - 556.

See more
Marketing

Dai H., Zhang D.J. (2019). Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter. Journal of Marketing Research, 56: 498 - 517.

See more
Marketing

Wang P., Xiong G., Yang J. (2019). Frontiers: Asymmetric effects of recreational cannabis legalization. Marketing Science, 38: 927 - 936.

See more
Marketing

Vadakkepatt, Gautham, Andrew Bryant, Ronald Paul Hill, and Joshua Nunziato (2022), “Can Advertising Benefit Women’s Development? Preliminary Insights from a Multi-Method Investigation,” Journal of the Academy of Marketing Science, 50, 503-520.

See more
Marketing

1.
Berry LL, Attai DJ, Scammon DL, Awdish RLA. When the Aims and the Ends of Health Care Misalign. Journal of Service Research. 2022;25(1):160-184. doi:10.1177/1094670520975150

See more
Marketing

Hill, Ronald Paul and Eesha Sharma (2020), “Consumer Vulnerability,” Journal of Consumer Psychology, 30 (July), 551-570.

See more
Marketing

Saerom L., & Karen, P. W. (May 31, 2022). The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products, 1-20.

See more
Marketing

Bhattacharya, Abhi, Valerie Good, Hanieh Sardashti, and John Peloza (2021), “Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility,” Journal of Business Ethics, 171 (2), 317-36.

See more
Marketing

Lees-Marshment, J, A. Huff, N. Bendle (2020), ‘A Social Commons Ethos in Public Policy-Making’ Special issue on The Ethics of the Commons. Journal of Business Ethics 166: 761–778 DOI 10.1007/s10551-020-04577-3

See more
Marketing

Ross, Spencer M. and George R. Milne (2021), "Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers’ Sustainable Decision-Making," Journal of Business Ethics, 172, 361–378.

See more
Marketing

Grier, S. A., Johnson, G. D., & Scott, M. L. (2022). From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions Through the Lens of Consumer Psychology. Journal of Consumer Psychology, 32(1), 97-126.

See more
Marketing

Pechmann, Cornelia, Jesse R. Catlin, and Yu Zheng (2019), "Facilitating Adolescent Well‐Being: A Review of the Challenges and Opportunities and the Beneficial Roles of Parents, Schools, Neighborhoods, and Policymakers," Journal of Consumer Psychology, 30 (1), 149-177.

See more
Marketing

Septianto, F., Seo, Y., & Paramita, W. (2022). The role of implicit theories in motivating donations in response to threat-based awe. Journal of Public Policy & Marketing, 41(1), 72-88.

See more
Marketing

Godfrey, D. Matthew, Linda L. Price, and Robert F. Lusch (2022), “Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices,” Journal of Consumer Research, 49 (2), 229–251.

See more
Marketing

Carrington, M., Chatzidakis, A., Goworek, H., Shaw, D. (2021) Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research. Journal of Business Ethics 168, 215–238.

See more
Marketing

Raghunathan, R., & Chandrasekaran, D. (2021). The Association Between the Attitude of Food‐Waste‐Aversion and BMI: An Exploration in India and the United States. Journal of Consumer Psychology, 31(1), 81-90.

See more
Marketing

Szabo, S. & Webster, J. (2021). Perceived greenwashing: The effects of green marketing on environmental and product perceptions, Journal of Business Ethics, 171(4), 719-739,

See more
Marketing

Burton, Scot, J. Craig Andrews and Richard G. Netemeyer (2021), "Identifying and Selecting Effective Graphic Health Warnings to Prevent Perceptual Wearout on Tobacco Packaging and in Advertising,” Journal of Consumer Affairs, 55 (2), 609-621

See more
Marketing

Reimann, M. & Jain, S.P. (2021). Maladaptive consumption: Definition, theoretical framework, and research propositions. Journal of the Association for Consumer Research, 6 (3), 307-314.

See more
Marketing

Andrews, J. Craig, Scot Burton, Gregory T. Gundlach, Ronald P. Hill, Jeremy Kees, Richard G. Netemeyer, and Kristen L. Walker (2022),“What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers,” Journal of Public Policy & Marketing, 41 (January), 10-23.

See more
Marketing

Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R., & Sandberg, J. (2021). “How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions. Journal of Marketing, 85(3), 44–61.

See more
Marketing

Jacob, J., Vieites, Y., Goldszmidt, R., & Andrade, E. B. (2022). EXPRESS: Expected SES-Based Discrimination Reduces Price Sensitivity Among the Poor. Journal of Marketing Research, 00222437221097100.

See more
 Field Publication