Nature of the publicationJournal article
Title of the publicationAcross Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers
Journal name/Book publisherJournal of Public Policy & Marketing
DOIdoi.org
Abstract

Environmental disruptions, such as extreme weather events or poisoning of natural resources, are increasing in frequency and intensity. These critical global problems demand market- and policy-based solutions. Adopting a Transformative Consumer Research perspective, this article examines the effects of environmental disruptions on the livelihoods of a very vulnerable group: nature-dependent prosumers. Nature-dependent prosumers often live in subsistence markets, but the impact of environmental disruptions on their lives can have repercussions throughout local and global systems. This article thus offers practitioners and researchers a framework, the “cross-scale intersectionality matrix” (CSIM), to better understand the differing impacts of environmental disruptions and envisage effective solutions. The CSIM reveals how environmental disruptions affect marketing systems’ exchanges of production and consumption (1) across multiple spatiotemporal scales, resulting in cross-scale impacts (per ecosystems theory) and (2) in diverse ways for groups/individuals experiencing intersectional power asymmetries such as geopolitical/economic power, classism/ableism, and sexism (per intersectionality theory). Building on insights from the CSIM framework, the authors propose improvements to research as well as policy and market-based solutions intended to enhance the well-being of nature-dependent prosumers.

Author #1Laurel Steinfield
Affiliation Author #1Ivey Business School, Western University
Author #2Srinivas Venugopal
Affiliation Author #2Grossman School of Business, University of Vermont
Author #3Samuelson Appau
Affiliation Author #3Melbourne Business School, The University of Melbourne
Author #4Andrés Barrios Fajardo
Affiliation Author #4Facultad de Administración Universidad de Los Andes
Author #5Charlene Dadzie
Affiliation Author #5University of South Alabama
Author #6Roland Gau
Affiliation Author #6National Yang Ming Chiao Tung University
Author #7Diane Holt
Affiliation Author #7University of Leeds
Author #8Mai Thi Tuyet Nguyen
Affiliation Author #8Faculty of Business Management, National Economics University
Author #9Clifford J. Shultz
Affiliation Author #9Quinlan School of Business, Loyola University Chicago