Including Practitioners in Co-Creating Desirable Future


Speaker: Dr Garima Sharma (Georgia State University)


Management research fails to impact practice because our focus is on evidence from the past that may not reflect practitioners’ current reality. Further, we use this historical evidence to predict the future. However, as the current crises has shown, often the past or the present is a faulty predictor of the future. Academics need new ways of engaging with practice such that we are not only describing the present, or predicting the future based on evidence from the past, but also creating desirable future(s) along with practitioners. In this talk, I will focus on two examples of such engagement. First illustrates how researchers can cocreate knowledge with managers in the context of systematic review. Second builds the idea of ‘future-oriented cocreation’, where, in the context of a learning lab, researchers and managers collectively imagine and create tools and frameworks for a desirable future.


Time: Wednesday, 17th of November at 10am (Eastern) / 3pm (London) / 8.30pm (Delhi). This webinar is scheduled for 90 minutes (including Q&A).


Registration: Please register here to receive a personalized Zoom link.


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About the speaker


Garima Sharma is an assistant professor and director of BIS in Social Entrepreneurship program at the Andrew Young School of Policy Studies, Georgia State University. Her research focuses on sustainability and related tension of purpose and profits. She is also interested in understanding how research impacts practice, and the topics of rigor–relevance and knowledge cocreation. Her research has been published in the Academy of Management Journal, Journal of Business Venturing, Organizational Research Methods and Organization Studies. She partners with Network for Business Sustainability to create resources for researchers to engage in cocreation.


This webinar is supported by Responsible Research in Business and Management (


For queries, please contact Ibrat Djabbarov i.djabbarov[at]