Re-imagining the Research Process


Speaker: Professor Mats Alvesson (Lund University)



This talk offers a unique solution to the shortage of more imaginative and engaging research by re-imagining the core elements of the research process, through contrasting conventional and alternative metaphors. In contrast to existing methods, which mainly focus on standard ingredients in the research process, from researcher identity to design to data and writing, etc. the metaphorical approach taken in the presentation offers a more varied and comprehensive platform for producing novel, influential and relevant research. Research design may for example be seen as a blueprint or a journey. Data can be understood as building blocks, thought triggers or material for storytelling. The set of guiding principles suggested in the presentation provides researchers with the resources to break away from existing conventions and templates for conducting and writing research and become more imaginative and creative.


Time: Thursday, 3rd of February at 9am (Eastern) / 2pm (London) / 7.30pm (Delhi). This webinar is scheduled for 90 minutes (including Q&A).


Registration: Please register here to receive a personalized Zoom link and a reminder prior to the event.


Recommended readings:

  • Alvesson, M. & Sandberg, J. (2021) Re-imagining the Research Process: Conventional and Alternative Metaphors. SAGE



About the speaker


Mats Alvesson is Professor of Business Administration at the University of Lund, Sweden, at University of Queensland Business School, Australia and at Bayes Business School, London. Research interests include critical theory, gender, power, management of professional service (knowledge intensive) organizations, leadership, identity, organizational image, organizational culture and symbolism, qualitative methods and philosophy of science. He has recently published Return to Meaning: A Social Science with Something to Say (Oxford University Press 2017, with Yiannis Gabriel and Roland Paulsen).


This event is supported by Responsible Research in Business and Management (


For queries, please contact Ibrat Djabbarov i.djabbarov[at]