“Factors affecting the study of important marketing issues: Implications and recommendations”
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Globally, there are concerted efforts by the private sector to find creative ways of contributing to tackling the pandemic. Some businesses are adapting their manufacturing systems to produce some of the essential materials and equipment required to combat the pandemic such as sanitisers, ventilators, testing kits, et cetera. Others, especially those in the biochemical and…
The cloud of uncertainty looms over the entire globe. Stock markets are in disarray, economy in doldrums and poor has become poorer. Covid 19, a term which did not make any sense just 4 months back has now become a buzz word. For a country which announced complete lockdown for 21 days from 24th March…
Executive Summary On the evening of June 30 and July 1, 2019, at the Rotterdam School of Management, The Netherlands, internal stakeholders came together to chart a new path toward RRBM Vision 2030 when business and management research are a true inspiration for business practices that will contribute to economically, socially, and environmentally sustainable…
The COVID-19 pandemic and our response to it has changed the way we work together, threatening the sustainability and utility of organizations by disrupting work processes related to collaboration, information sharing, and technology. The work that organizations do and the outcomes they offer to the market ultimately depend on people working together, whether in formal…
Conducting Megastudies to Increase the Impact of Applied Behavioral Science Speaker: Katherine L. Milkman (The Wharton School) Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time intervals. The lack…
2021 RRR Preparatory Readings RRBM Position Paper. This document provides a common understanding of the term “Responsible Research” and the meaning of “societal impact” of research, and the principles for designing research to enhance both credibility and usefulness of the knowledge produced. Brief summary of the 2019 Responsible Research Summit at the Rotterdam School…
For many years, business schools have sought an appropriate balance of rigour and relevance in relation to their activities and the impact upon their stakeholders. Concern over impact has helped spawn a number of systems of research assessment aiming to incorporate and measure that elusive impact. Meanwhile Accreditation and Rankings bodies have tended to focus…
Responsible Research Academic Summit 2021 Agenda Duration : 3 hours Overall Summit Objective To share experiences and explore new ideas to deepen and broaden the transformation toward responsible research in business schools by deans, editors, association leaders, senior and young scholars. Specific Summit Goals To share significant actions by deans, scholarly association leaders,…
Business professors from 53 schools around the world identify 6 priorities for companies in the COVID-19 era The day before our university closed down, my MBA students debated the price that the company that discovers the COVID-19 vaccine should charge. None of us expected the university to shut down indefinitely the next day. Two months…