“Factors affecting the study of important marketing issues: Implications and recommendations”
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- “The study of important marketing issues: Reflections”

“Factors affecting the study of important marketing issues: Implications and recommendations”
Read also the comments
The COVID-19 pandemic and our response to it has changed the way we work together, threatening the sustainability and utility of organizations by disrupting work processes related to collaboration, information sharing, and technology. The work that organizations do and the outcomes they offer to the market ultimately depend on people working together, whether in formal…
Business professors from 53 schools around the world identify 6 priorities for companies in the COVID-19 era The day before our university closed down, my MBA students debated the price that the company that discovers the COVID-19 vaccine should charge. None of us expected the university to shut down indefinitely the next day. Two months…
When I was hired by the University of Minnesota’s Carlson School of Management 29 years ago, my first assignment was to teach a course called “Business, Government, and the Macroeconomy.” It highlighted business’ and governments’ necessary interdependence and partnership, and the role of institutions in strengthening business and society. It reinforced my belief that scholars…
Responsible Research Academic Summit 2021 Agenda Duration : 3 hours Overall Summit Objective To share experiences and explore new ideas to deepen and broaden the transformation toward responsible research in business schools by deans, editors, association leaders, senior and young scholars. Specific Summit Goals To share significant actions by deans, scholarly association leaders,…
For many years, business schools have sought an appropriate balance of rigour and relevance in relation to their activities and the impact upon their stakeholders. Concern over impact has helped spawn a number of systems of research assessment aiming to incorporate and measure that elusive impact. Meanwhile Accreditation and Rankings bodies have tended to focus…
2022 RRS Preparatory Readings The RRBM Position Paper. This document provides a common understanding of the terms “Responsible Research” and “societal impact” of research, as well as principles for designing research to enhance its credibility and usefulness. The brief summary of the 2019 Responsible Research Summit at the Rotterdam School of Management. The brief…
2021 RRAS Participant Pre-Summit Preparatory Readings RRBM Position Paper. This document provides a common understanding of the terms “Responsible Research” and “societal impact” of research, as well as principles for designing research to enhance its credibility and usefulness. Brief summary of the Responsible Research Summit 2019 at the Rotterdam School of Management. Brief summary…
Wanted : Volunteer Research AssistantsWe are seeking several Volunteer Research Assistants for the months of Jan 15 to July 15, 2021 to work with the Academy of Management Fellows’ Committee on the Responsible Research in Management Award. Apply here The RRBM Community is happy to share research and job opportunities from within its network. Please…
Inaugural OB Division Award for Societal Impact Sponsored by Pepperdine Graziadio Business School and the OB Division The 2020 recipient from the OB Division Award for Societal Impact is Laura Morgan Roberts from the University of Virginia Scholarly work with societal impact is both scientifically credible and useful to society; it produces societally…